📬 PostalAnnex Launches Fall Marketing Mailer to 2,500 Sequatchie County Homes

PostalAnnex in Dunlap is rolling out its fall co-op mailer, the Sequatchie Showcase, offering local businesses an affordable way to reach thousands of households across the valley floor and surrounding areas within Sequatchie County. The shared-cost postcard campaign targets the historic downtown core, Lewis Chapel Mountain, and East Valley Road-key commercial and residential zones where valley residents live and shop.

💼 What Is the Sequatchie Showcase?

The Sequatchie Showcase is a 9-by-12-inch cooperative postcard mailer-what PostalAnnex calls a “billboard in the mailbox.” Rather than each business paying $1.10 to $1.50 per piece for individual 4-by-6 postcards, local companies can share the production and mailing cost by purchasing ad space on one large card. The mailer reaches 2,500 homes in the targeted service area and goes to print within one week of the announcement.

⭐ Ad Space Options & Pricing

PostalAnnex offers three ad sizes to fit different budgets and business needs:

• Small Space: $50
• Medium Space: $150
• Large Space: $250

As of the announcement, only three large ad spots and six medium ad spots remained available. Early adopters already include Dunlap Tennessee Directory, Sequatchie Crossing, and DunlapToday, which purchased ads the day before the update.

🎯 Why This Matters for Local Business

Direct mail remains a proven marketing channel-according to PostalAnnex‘s promotional materials, 98% of consumers bring in their mail daily. For small businesses competing for attention in the valley, a shared-cost mailer reduces the financial barrier to reaching thousands of local buyers at once. The co-op model also prevents competitor overlap; only one business per category can advertise on each mailer, giving participating businesses exclusive visibility within their industry segment.

📍 Coverage Area

The mailer saturates the historic downtown area of Dunlap, extends into parts of Lewis Chapel Mountain, and covers all of East Valley Road within Sequatchie County-a geographic footprint that captures both the commercial heart of the valley and surrounding residential neighborhoods where local consumers live.

📞 How to Reserve Your Spot

Interested businesses can contact PostalAnnex directly by email at Pa23017@postalannex.com or by phone at 423-949-5000. With limited ad space and a one-week print deadline, early inquiry is recommended for businesses wanting to secure placement in this fall campaign.